The term "Heterosexuality" is oppressive and unacceptable

Man woman sex, and male-female sexual attraction is a positive attribute, a 'godly' attribute, if you please, BUT only if it is not imposed by the society and is allowed as per its natural occurrence. When it is imposed and exaggerated by the society -- that too to such an extent as in the West, it becomes a highly negative attribute, an "evil", in fact the root of all the world's problems today.

Any good thing in excess becomes bad!

However, to call male-female sexual attraction or love as "Heterosexuality" is not acceptable, because the very concept of "Heterosexuality" seeks to divide male-female attraction from male-male attraction in order to exaggerate and promote the former and isolate and wipe out from the mainstream the latter. Heterosexuality is a negative term because it doesn't allow men to bond with other men.

For Media Heterosexuality is the end all and the be all

The media celebrates heterosexuality and nothing else but heterosexuality. No other human relationship or quality is as important as heterosexuality, the right of heterosexuality and its power supersedes all other human bonds and qualities. Anything which goes against its principle is derided and taken to task by the media, especially man's need for other men, which if ever shown positively is only in the context of the "third sex" (gay).

They want heterosexuality to be the be all and end all of the society -- nothing else is important or should be given any space in the society.

They cry hoarse over restrictions placed on heterosexuality by the traditional society as "oppression" and "backwardness" or "narrowmindedness" (afterall, it doesn't happen in the West). But are the first ones to further strengthen the mechanisms that place restrictions on man to man bonding.

The forces of heterosexualisation, by defeating, suppressing and even isolating from the social mainstream, all other human values and relationships, have become so powerful in the West, that they find it impossible to believe that it can be challenged anywhere in the world, especially in a modern free society like India.

So, they are taken aback when Indians protest the unabashed celebration of crass and exploitative Heterosexuality like Valentine or IPL Cheerleaders.